What I once considered to be a worthless tool that only helped propagate the ignorance of young people has become one of the most profitable decisions I have ever made for my cattle business. As someone considered by most as an old timer, many people were surprised when I got a web site for my business.  When I learned about the effectiveness of organic search placement and how many people could be directed to my site, I knew I was missing out on something good.  It has been an amazing transformation for my business.  The world of the the web has opened the door for me to step out of my little box and explore more opportunities to grow.