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Search engines make use of algorithms in order to choose which pages or sites to rank throughout response to a search query. Search engine rankings are essential regarding any website. The algorithm calculates several hundred different factors and weight each of these factors differently as well as the weighting regarding the factors change over time as search engines attempt to do it better. In order to rank well the search engines have to see a page as being relevant to the search query and also significant to the search query. Relevance is usually established by the amount of links to a page. If there are a lot of links to a page, then the search engines assume that the page must be important as well as it ranks on top.