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Nowadays, bank marketing trends are pointing to the expansion of online banking. In fact, banks are investing in their company websites more and more, adding more online products, services and transactions. They want to deepen their relationships with consumers by engaging them online.

Banks are doing their best to adapt their marketing strategies with emerging technologies and social trends. This includes experimenting with mobile banking, social networking, blogging, video content and interactive gaming. They are also looking into making use of interactive tools and applications to encourage consumers to opt in to various offers, sign up for more information, enroll in new services and take quizzes or qualify for product promotions.