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Thinking of chiropractic marketing techniques and strategies is very important of having a successful practice.  Sometimes, marketing your practice can cost you a huge amount of money.  However, it doesn’t have to be always like that!  You can try on inexpensive marketing ideas for your practice. One inexpensive but effective chiropractic marketing idea is to communicate with old patients.  How do you do that?  Simply mail them a letter or a direct response postcard offering them a free visit/consultation or a therapeutic massage at your clinic.  You can however email them about these offers but sending direct mail is much more effective.